Advice to Baruch College

First, I'd make a general digital new media plan for the College. By this, we'd pick out types of new media we'd be interested in using, and then we'd have to analyze and see what is needed and what isn't.

First, we have Facebook. Baruch College already has numerous pages, each with a different function, such as departmental pages, registrar and bursar, etc. While it's important to keep each Baruch page separate, as each page is intended for different uses, I feel that sometimes it can be fragmented - and users may have trouble finding exactly which they want. I believe a more centralized approach is better, and much like Baruch's webpage is, I think something along the lines of a central Facebook hub/page, with links to each of the other Baruch pages would be much more easier to navigate and find what you're looking for.

For Twitter, I would recommend we have separate Twitter accounts - one for general tweets, and the second for announcements and for user support. I've seen many companies do this - and it helps when users are able to directly contact a company for a specific reason, as opposed to asking the question on a general Twitter page, where they most likely will just be redirected elsewhere.

For Youtube, I would suggest we follow a more structured approach in choosing the videos we upload. Furthermore, I think it'd be good to come up with a game plan for consistent uploads, in order to maintain activity. From a glance it seems that the page uploads almost any kind of video that relates to Baruch in some way (there's ECON lectures up there for some reason).

Lastly, there are many other types of new media we should look into, and identify the pros and cons of each (such as Wikipedia and blogging). In general however, it is probably not a good idea for an institution like Baruch to have a Wikipedia that can be edited by everyone - malicious users could misdirect or misinform users looking for information on Baruch and it's procedures.